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Overview


Have you ever developed an
amazing appeal package, but you felt like you left money on the table, or turned off donors with a myriad of gift options?

You’re not alone. And your ask string might be to
blame!

You work hard to reach out with messages that engage your audience. If you spend all that time reaching out in a way that feels personal, and you tell a great story about your organization and impact, you should be rewarded for your hard work!

An inferior ask string can doom even the most wellplanned and executed appeal. Yet, many nonprofits are unaware of the science behind making the ask and how to use it to raise more money.

The good news is, it’s not rocket science! Rather, it’s about taking two scientific principles and fusing them together.

This eBook will show you how.