AMP’D ARCHIVES
Data-driven emails are crucial for nonprofits that want to better connect with their donor base and raise more money. In fact, 65 percent of donors would give more if they felt that nonprofits better understood their preferences, according to Salesforce.But...
Nonprofits always have their eyes set on acquiring new donors, and with good reason. New contacts and leads can really drive your nonprofit’s fundraising! But if you want to acquire new donors, you need to get them excited about your organization and activities before...
If donations are the fuel that gets your nonprofit’s engine going, think of donor data as the oil that keeps it running smoothly. If you’ve ever pushed off getting a much-needed oil change in your car, you probably noticed that it wasn’t running so smoothly. Your...
The lead up to the new year is a crazy time for nonprofits. Fundraising organizations spend a lot of time thinking about, stressing over, and executing their end-of-year appeal. So much time and effort goes into developing these appeals that fundraisers sometimes...
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We've laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure. Now we...
Anytime an innovative technology rises to prominence, there's a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...
Data, Data, Data. It seems we just can’t avoid hearing about it these days. Recent events like the implementation of the GDPR in Europe, and the exposure of Facebook’s data mining practices have brought attention to how powerful data truly is. However, the best...
In order to communicate effectively with your donor base, you need to know at least a little bit about them. This means to create meaningful personalized materials, your organization will need to have at least some data about your donor base on hand. The good news is that you only need a small amount of data to get started with personalized content, and you probably already have a basic data for most of your base.
For most nonprofits and independent schools the end of the fiscal year is fast approaching. This means wrapping up appeals and attempting to recapture donors and prospects that have yet to make their gift. Though fundraisers have earned some much deserved downtime,...
We're in the midst of the end of year appeal season. If you're in fundraising, that means right now your organization is going big. Whether solicitation mailings are well planned and stick to a schedule or are in the fly-by-night category, it's what will happen after...