Data-Driven Fundraising
Communications.
Make your messaging more relevant, your outreach more targeted, and your campaigns more effective.
Using donor data to amplifi your fundraising:
Data-Driven Relevancy
The right message to the right people.
When you dig into your donor data, you’ll see a patchwork pattern of your supporters. Each has their own connection to the cause, a preferred communication style, and a personal set of expectations from their relationship with you. Which means you need to tailor your outreach to make your message stand out.
amplifi’s attention to data helps you to:
- Build specific lists based on the focus of the campaign.
- Create designs and messaging that speaks to their personality.
- Match the level of the “ask” to their previous giving level.
"amplifi worked with us to build and implement a plan that helped us increase both direct support and overall engagement."
Maria Van Kirk,
Director of the Delbarton Fund
"The numbers tell the story. And so even if your campaigns are doing well our goal with our analytics is to say, ‘okay, where do we need to improve, and where should we double down?’"
Jesse Park,
President of amplifi
Data-Backed Analysis
Each campaign should be better than the last.
How do you know that your campaign was successful? We go beyond the usual metrics to take a look at how you’re performing against accepted benchmarks; identify areas of your program that can be tweaked and improved; and find ways to cut out underperforming elements, to free up budget for other initiatives.
- We track “influenced” donations, not just direct attribution
- A/B testing continuously improves your targeting and message
- Ongoing data analysis means we’re always looking for the next improvement
Are you getting the most out of your donor data?