Overview

Nonprofits in the United States raised more than $3.1 billion on GivingTuesday 2022. Do you have a plan to earn your piece of the pie?

If not, fear not! This eBook is full of proven strategies and ideas to help your nonprofit raise more money on GivingTuesday and grow relationships with new donors afterwards.

First, we will walk you through some quick tips and tricks every nonprofit can use to make the most of their GivingTuesday outreach. As you read, ask yourself if any of these items are missing from your outreach.

Then, we’ll share some strategies to help you stand out on GivingTuesday. Many organizations focus on raising as much as possible on GivingTuesday itself. But this section will show you how to make an impression by using this giving day as a touch point in two other key fundraising campaigns.

And while the approaches we discuss in part two will help you secure long-term value from GivingTuesday, you still need a plan to follow up effectively after the big day! So, the final part of this eBook will walk you through building an effective strategy for your GivingTuesday follow-up.

Are you ready to have your best GivingTuesday yet? Then let’s get started!