What Does It Mean To Be Donor-Centric?
The fundraising landscape is rapidly changing. If your communication strategies haven’t been evolving with the times, you’re going to have a hard time standing out!
Traditionally, fundraising appeals tell stories focused on the people an organization supports. Many nonprofits still focus on the nonprofit’s current activities and the difference it makes in the lives of the people they support.
These points are important! But they shouldn’t be the main focus of your appeals and related outreach! Because donor-centric messages are proven to be more effective in modern fundraising. In this edition of “amp’d offline,” you will learn about three key pieces of the puzzle.