On Wednesday, October 14, amplifi, formerly known as Action Graphics, unveiled a major rebranding initiative. The company, initially incorporated in 1982, has a long history of helping nonprofits achieve their goals.
But as the company evolved from a traditional print shop to a full-service marketing firm for nonprofits, it became clear the company needed to update its identity.
“It is so exciting to finally reveal the new brand our team has built,” said amplifi President, Jesse Park. “It wasn’t a secret that the name ‘Action Graphics’ no longer represented us as a company or our work. With our new name and brand, our purpose is now clear. We want to help nonprofits amplify their communications and rise above the noise.”
The nonprofit industry is about more than charity. It’s about rallying the world around causes that are greater than the individual. But the world is a noisy place. And over time, it has become harder and harder for nonprofits to get their message heard, and even harder to get people to act on that message.
The rebrand better aligns the company with their core mission, to provide nonprofits with the strategies and tools they need to increase the value and effectiveness of their fundraising communications.
As Action Graphics, the company helped countless organizations build fundraising strategies that engage audiences and inspire action, including the Hackensack University Medical Center Foundation, Word of Life Fellowship, the Newark Museum of Art, and many others.
amplifi knows every nonprofit faces a unique set of challenges. So, the company works as a partner with nonprofits to identify areas of improvement, strategize to come up with a solution, and produce deliverables on behalf of a client to get their message heard.
amplifi brings the experience of a consulting agency together with the hands-on capabilities of a design firm. This approach enables amplifi to work with clients on all elements of a program, from strategy, to execution, to analysis.
amplifi exists to help nonprofits rise above the noise with their fundraising communications and related outreach. From strategy, to execution, to analysis, amplifi partners with nonprofits to build strategies and provide the tools they need to help their message rise above the noise and change the world.