We hate to be the ones to burst your bubble, but now is the perfect time to start thinking strategically about your Fall fundraising appeals—queue the eye rolls, we’ll wait ’til you’re ready. Okay, are you good? Let’s keep going. Once the...
AMP’D ARCHIVES
Personalization
Cool Subject Line. But Did Anyone Actually Open That E-mail?
If we've said it once, we've said it a hundred times: an abundance of information has led to attention scarcity. Every one of your prospects, customers, or general constituents gets a ton of e-mail each day and most of it goes unopened. Because of the numbers alone,...