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You know that no two donors are the same. So why would you assume that your entire donor base wants to engage with your organization in the same way? Yet, too many nonprofits fail to accommodate donor preferences in their communications strategy. If you want to build...
Our blog talks a lot about how to reach your audience with a message that feels personal and relevant. And we’ve shared a lot of advice about how to apply personalized elements in your outreach. However, you need to effectively segment your nonprofit’s audience to...
It’s no secret. Nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet, as of last year, 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofit...
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. Over the past few years, fundraisers have embraced multi-channel communications and integrated campaigns. Now, nonprofits are striving to bring a personal touch...
We’ve talked a lot about tailoring your message to fit specific audiences in our past blog posts. By now, you’re probably a pro at creating personalized communications for different segments of your donor base. While your donors may have several unique traits, the...
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We've laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure. Now we...
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
So, you already have a grasp on why personalized content is much for effective in fundraising than a mass appeal strategy. If you haven’t or are not sold on personalization, see our previous blog post. In the second post of our series on the power of personalized content, we are going to explore some more specific strategies for personalized content, including what materials can be individualized and how to implement individualized messaging into all your fundraising materials.