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Boring storytelling could be holding your nonprofit back. Think about it. We’ve used the power of storytelling to connect with one another and understand the world around us for centuries. And believe it or not, the framework for telling an effective story has stayed...
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage! Instead of asking...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to...
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have, than it is to acquire new ones. But the reality is, with so much on a...
You know that no two donors are the same. So why would you assume that your entire donor base wants to engage with your organization in the same way? Yet too many nonprofits fail to accommodate donor preferences in their outreach! If you want to build strong...
Our blog talks a lot about how to reach your audience with a message that feels personal and relevant. And we’ve shared a lot of advice about how to apply personalized elements in your outreach. However, you need to effectively segment your nonprofit’s audience to...
You already know nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofits Source. Organizations that are...