AMP’D ARCHIVES

Personalization
The Nonprofit’s Guide to Personalized Content

The Nonprofit’s Guide to Personalized Content

So, you already have a grasp on why personalized content is much for effective in fundraising than a mass appeal strategy. If you haven’t or are not sold on personalization, see our previous blog post. In the second post of our series on the power of personalized content, we are going to explore some more specific strategies for personalized content, including what materials can be individualized and how to implement individualized messaging into all your fundraising materials.