You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
AMP’D ARCHIVES
It’s not too soon to think about your year-end campaign.
Think it’s too soon to plan ahead for your year-end campaign? Well, think again! In fact, the dog days of summer are the best time to start thinking proactively about how you will engage donors with your year-end fundraising push. We have to wear many hats as...
4 ways nonprofits use data to optimize email outreach.
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to...
How to segment your nonprofit’s audience.
As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...
Is your nonprofit suffering from boring storytelling?
Boring storytelling could be holding your nonprofit back. Think about it. We’ve used the power of storytelling to connect with one another and understand the world around us for centuries. And believe it or not, the framework for telling an effective story has stayed...
How personalized landing pages can elevate your outreach.
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage! Instead of asking...
It’s time to rethink your nonprofit’s appeal letter.
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
The right way to compare dollars to impact.
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
How you can start recovering lapsed donors.
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have, than it is to acquire new ones. But the reality is, with so much on a...
Are you doing enough to accommodate donor preferences?
You know that no two donors are the same. So why would you assume that your entire donor base wants to engage with your organization in the same way? Yet too many nonprofits fail to accommodate donor preferences in their outreach! If you want to build strong...