Thomas Edison said, “Good fortune is what happens when opportunity meets with planning.” Most successful printing projects don’t happen by accident; they start
with a good plan. No matter what the project is, it will require many decisions, and you want to communicate with us as early in the process as possible. We can offer helpful advice and tips that can save you money, time and energy throughout the process.
To plan your project, you need to answer a few questions.
1. What is the goal of this printed piece? Is it to entertain or inform? To impress clients?
The goals of your project influence the design and quality of the piece. We can tell you whether certain ideas will have an impact on the time or cost of the piece. For example, you might not realize that some binding options can take extra time, or that a certain trim size might incur extra costs. Your paper choices also might affect the project cost and turnaround time.
2. Who is the audience, and how will they use the piece?
Your readers influence your design decisions. If you are designing a flyer for an academic lecture, it will look different than a flyer for a rock concert. Also, people read a book differently than they read a poster. Again, before setting anything in stone, you should
talk to us to determine how your design decisions can affect the project budget and schedule.
3. How many suppliers are involved?
In creating your plan, you need to take into account the schedules of any outside service providers. For example, if you are using a freelance illustrator for a label design, you might need to take his availability into consideration. If you’re going to place your printed piece on a product, such as a label on a bottle, you might need to work with the bottle company to ensure that the bottles are available when you need them.
4. When does the piece need to arrive?
You need to plan backwards from the delivery date. It’s particularly important to involve us in this part of the planning process so we can schedule your project. Because we juggle many jobs at any given time, you need to make sure that your project gets press time. It’s important to understand that if you don’t meet your date to get the files to us, your delay can have a ripple effect. We might place another job on the press in front of yours, and
we’ll have to push your project back to the next available opening. The larger the job, often the more difficult it is to reschedule.
Finally, you need to incorporate “fudge factor.” Always add in buffer time to accommodate slippage in the schedule. The larger the project, the more buffer you will need. Keep people in the loop, and tell them when you need the job to be in your hands. When everyone is working toward the same goal and communicating effectively, you are more likely to be rewarded with a project that comes in on time and on budget.
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+ Tips on Building a Better Brochure
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© Action Graphics, 2012.