by Jesse Park | Aug 6, 2013 | Variable Data
Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30% For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...
by Jesse Park | Jul 23, 2013 | Variable Data
What determines success with a focused-personalization (also known as 1 to 1 or 1:1) campaign? Best practices! Knowing today’s best practices can make the difference between good campaign and a great one. Let’s look at five best practices for personalized marketing...
by Jesse Park | Jul 9, 2013 | Marketing
Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. Eye-catching design grabs attention, but a provocative headline and compelling text convinces the reader to consider what you have to say. It’s a...
by Jesse Park | Jul 2, 2013 | Green Printing, Variable Data
Did you know that one-to-one (1:1) printing is another way to “green” your print marketing? By using one-to-one printing in combination with targeting and database cleansing, you reduce the volume of pages printed and, consequently, your impact on the environment....
by Jesse Park | Jun 25, 2013 | Print
Whether you’re creating flyers, brochures, or direct mail, at some point, you’ll need to fold something. When you do, it’s easy to default to the basic half-fold or letter fold, but customers see those folds all the time. They don’t stand out. Why go vanilla? Spice it...
