On January 22, 2017 USPS postage rates will go into effect, but the good news is that the increases in mail classes used most by fundraising organizations are nominal. For marketing mail, there’s an average 2.3% increase (letters +2.0% and flats +2.5%). Those who tend to mail at First Class rates will also see a slight increase. The price of First Class stamps will rise from $0.47 to $0.49, and metered mail dropping from $0.465 to $0.46. Click here to view all rate increases.
How can you be proactive about direct mail?
Talk to us about taking an integrated approach to your communications, limiting quantities of materials you print and mail to your most engaged donors and constituents; and utilizing digital platforms like email and digital publishing to reach the rest of your audience in a more cost-efficient way.
You Might Also Enjoy:
+ Mailing Basics: A Beginner’s Guide to Direct Mail
+ 3 Things You Might Not Know Mail Can Do
+ Is Direct Mail Still Worth It?
+ How Colleges (and others) Can Get Over the Direct Mail Hurdle
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