AMP’D ARCHIVES
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
On January 22, 2017 USPS postage rates will go into effect, but the good news is that the increases in mail classes used most by fundraising organizations are nominal. For marketing mail, there's an average 2.3% increase (letters +2.0% and flats +2.5%). Those who tend...
We're in the midst of the end of year appeal season. If you're in fundraising, that means right now your organization is going big. Whether solicitation mailings are well planned and stick to a schedule or are in the fly-by-night category, it's what will happen after...
September marks the beginning of the school year, and educational institutions are swarmed with incoming students and a host of new challenges. Each new class brings new pupils as well as their parents and family members. Why is that significant? Because for...
When it comes to fundraising—particularly in the higher education space—it's hard to make a connection, let alone choose the right channel with which to make said connection. Colleges tend to opt for direct mail, which works for some, but for their alumni (especially...
From emails to texts to social media, it's easy to think that non-digital forms of communication are ineffective or passé. But while digital marketing has its advantages, traditional mediums like direct mail continue to have demonstrable staying power....
It would be great to skip the preamble and just say "yes," but this argument requires a slight explanation considering how many e-communication devotees are out there today. The funny thing about digital-only fanatics is that at one point, direct mail and...
In case you haven’t heard, USPS postage increases will go into effect Sunday, May 31, 2015. For your convenience, we extracted a few rate changes that will affect our clients and others in our network. Please note that rates vary based on mail type. To discuss an...
We’re used to hearing that the average direct mail response rate is 1.0% - 1.5%. But according to a recent study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average response...