by Jade Lien | Aug 12, 2015 | Marketing, Print, Variable Data
Building off of last week’s post, we’re going to continue to talk about personalization. Remember, the word of the day is: relevancy. Hopefully you tried implementing some of the previous tactics in an e-mail (or two, for the ambitious!), so now we’re going to provide...
by Jade Lien | Aug 5, 2015 | Marketing
Last week we talked about how to begin targeting members of your audience in your communications for a more personalized touch. Since we focused so much on how to deal with the data you have, we figured it might be a good idea to give you some actionable ways to begin...
by Jade Lien | Jul 29, 2015 | Marketing
Earlier this month we hosted a webinar with the NJ-based Center for Non-Profits all about creating engaging communications. The presentation covered five different techniques that non-profits, education organizations, and (in a more general sense) plain ol’ businesses...
by Jade Lien | Jul 22, 2015 | Fundraising, Marketing
Donor supported organizations are always focused on solicitation, but stewardship is arguably the most integral element of their survival. Stewardship itself is so much more than making sure you thank your donors after they send a gift. It’s making sure you have a...
by Jade Lien | Jul 8, 2015 | Marketing
Content marketing is all the rage these days and whether or not you knew the trend had a name, chances are you’ve been an active participant in some way. Whether an organization you love has a blog that you follow religiously or you really look forward to those...
