AMP’D ARCHIVES
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
When’s the last time you did some soul searching and asked, “What fundraising communication mistakes are we making and how do we fix them?” Whether you’re new to fundraising, or have been working at a nonprofit for decades, there’s always room for improvement. In...
You know there are few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But an interesting story about your mission and beneficiaries may not be enough to drive donations on its own. You need to...
Our blog talks a lot about how to reach your audience with a message that feels personal and relevant. And we’ve shared a lot of advice about how to apply personalized elements in your outreach. However, you need to effectively segment your nonprofit’s audience to...
The world is a noisy place. We’re exposed to over 3,000 messages a day. Yet the average person will only remember four. Today, it takes more effort for your nonprofit’s message to stand out! But many fundraising organizations don’t tell their story in a way that...
Have you ever compared your own nonprofit’s communication strategy with the ones you donate to? You may have found yourself wondering how some of these nonprofits come up with so much amazing content! Well the truth is, it’s easier than it looks. All you have to do is...
If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid...
Let’s face it. We all know there is no “magic bullet” that can immediately improve your fundraising. Of course, it’s important to think about your long-term strategy and things like how to infuse the core of your nonprofit’s mission in all your communications. But you...
This isn’t one of those posts about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization.But it takes a lot more than writing a few...
It’s no secret. Nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet, as of last year, 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofit...