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You already know nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofits Source. Organizations that are...
Could you use some help? Is it the right time to hire a fundraising agency? Consider this before you insist that your organization can do it on your own: As nonprofit professionals, we often ask ourselves, “How can we make a bigger difference?” After all, you’re not...
Let’s face it. We all know there is no “magic bullet” to completely overhaul and improve your fundraising strategy. Of course, it’s important to think about your long-term strategy and things like how to be more mission-focused and donor-centric in all your...
Guess what! We originally wrote this post in January 2020. So, why are we telling you this again? Because repurposing content is actually more than OK! Have you ever compared your own nonprofit’s communication strategy with the ones you donate to? You may have found...
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
When’s the last time you did some soul searching and asked, “What fundraising communication mistakes are we making and how do we fix them?” Whether you’re new to fundraising, or have been working at a nonprofit for decades, there’s always room for improvement. In...
You know there are few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But an interesting story about your mission and beneficiaries may not be enough to drive donations on its own. You need to...
Our blog talks a lot about how to reach your audience with a message that feels personal and relevant. And we’ve shared a lot of advice about how to apply personalized elements in your outreach. However, you need to effectively segment your nonprofit’s audience to...
The world is a noisy place. We’re exposed to over 3,000 messages a day. Yet the average person will only remember four. Today, it takes more effort for your nonprofit’s message to stand out! But many fundraising organizations don’t tell their story in a way that...
If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid...