by jpark | Mar 11, 2014 | Print
We’ve all seen documents that use more fonts per square inch than legibility (let alone aesthetics) can handle, resulting in a garish “font-o-rama.” This not only looks unprofessional, but it serves as a barrier to marketing success. Good typography equals good...
by jpark | Mar 4, 2014 | Marketing
Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much template-based design available...
by jpark | Feb 25, 2014 | Mail/Postal, Marketing
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a recent study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
by jpark | Feb 18, 2014 | Marketing
Want to sell or fundraise more? Try building relationships with your customers. Yes, it really can be that simple. People like to do business with people. More specifically, they like to do business with people who care about them, who listen to what they have to say,...
