Avoid Font-O-Rama

We’ve all seen documents that use more fonts per square inch than legibility (let alone aesthetics) can handle, resulting in a garish “font-o-rama.” This not only looks unprofessional, but it serves as a barrier to marketing success. Good typography equals good...

3 Reasons to Hire a Professional Designer

  Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much template-based design available...

Direct Mail Is More Effective Than You Think

We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a recent study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...