Did you know that one-to-one (1:1) printing is another way to “green” your print marketing? By using one-to-one printing in combination with targeting and database cleansing, you reduce the volume of pages printed and, consequently, your impact on the environment....
AMP’D ARCHIVES
Green Printing
Effective Green Initiatives
Ask 10 different people what constitutes “green printing" and you’ll likely get 10 different answers. These will range from “using recycled paper” to “looking for Forest Stewardship Council (FSC) or Sustainable Green Printing (SGP) certification for printers and...
Think Personalization, Think Green
When you think about personalization, do you think about lower cost per lead, higher per order values and increased ROI? You should. But you should also get excited about how 1:1 printing helps you go green. Let’s look at three examples of how 1:1 printing can...
Print or Electronic? A Discussion on Environmental Impact
Conventional wisdom says that printed materials result in fallen trees and discarded paper clogging up landfills. But two studies from Germany found that electronic newspapers can actually have a greater environmental impact than print newspapers. This is thanks to...