AMP’D ARCHIVES
Donor supported organizations are always focused on solicitation, but stewardship is arguably the most integral element of their survival. Stewardship itself is so much more than making sure you thank your donors after they send a gift. It’s making sure you have a...
Content marketing is all the rage these days and whether or not you knew the trend had a name, chances are you’ve been an active participant in some way. Whether an organization you love has a blog that you follow religiously or you really look forward to those...
“Why?” is one of those questions that most people either look forward to answering or completely dread. It’s amazing how a word comprised of only three letters is able to conjure a swirling eddy of ideas, follow-up questions, and overwhelming concern. Perhaps it’s the...
Anyone charged with writing an appeal letter or grant narrative—really any kind of writing where the objective is raising dollars—knows that it’s easy to get lost in facts and figures related to the program you’re fundraising for or the donor you’re trying to...
Calling all nonprofit fundraisers and marketers! Have your communications fallen flat? We’ve got the perfect webinar for you. Learn some simple, actionable ways to give the messaging you use for fundraising and marketing a boost. This workshop will provide...
People today are inundated with information more than ever before and we don’t have time to soak it all in. Each of your customers and prospects get a substantial amount of emails every day, and a lot of them are never opened. The chances of your email being...
Does your company have a loyalty program? A way to keep customers engaged with your business and encourage repeat business over time? If not, it might be time to get started. Case Study: Hotel Resort Take the example of this New Jersey-based hotel and resort that used...
The days of mass email marketing, better known as spamming, are over. Internet service providers closely monitor email marketing activity and stand ready to cut off access to businesses that do not follow the rules. While that may present a problem for some, it...
Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much template-based design available...
We’re used to hearing that the average direct mail response rate is 1.0% - 1.5%. But according to a recent study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average response...