You’ve probably heard about how artificial intelligence (AI) programs like ChatGPT are changing how we approach copywriting. As you know, the fundraising landscape is always evolving. And many nonprofit professionals are wondering if and how they should embrace ChatGPT.
Crafting compelling messaging is a time-consuming task, especially for those with limited writing experience. But advancements in AI are helping fundraisers spend less time writing appeals and other communications.
And this is a gamechanger for us as fundraisers. As you know, nonprofit professionals take on a lot at once and wear many hats. It often feels like there aren’t enough hours in a day to accomplish everything we need to do to advance our missions.
So, it’s no surprise to see many fundraisers embracing ChatGPT to streamline their content creation!
“As a large language model trained on vast amounts of text, ChatGPT can generate high-quality, coherent, and persuasive fundraising content in a matter of seconds.”
But there are some things you should be aware of if you plan to embrace ChatGPT and AI to help build your nonprofit’s communications.
Not a replacement.
AI tools like ChatGPT can help generate ideas and content. But don’t rely on them as a substitute for a human copywriter! After all, AI doesn’t know the details of your work, your audience’s preferences, or the impact each donor makes with their support.
However, you can benefit from using AI tools to support your copywriting and automate some of your content creation process. You can save time and create impactful messaging that resonates with donors by finding the right balance between AI and human writers.
And you can adjust your prompts to help the AI understand and get closer to the mark. But a human element is still required!
You need to avoid using AI-generated content that comes across as insincere or impersonal. Your donors will be turned off by content that appears to be generic or mass-produced.
So, you need to add that human element to make your outreach feel authentic and tailored to each donor’s interests and preferences. AI can be an extremely powerful tool as long as you understand and respect this balance.
So, here are two ways your nonprofit can benefit from embracing ChatGPT.
Generate appeal letters and emails.
Drafting appeal letters and emails is a time-consuming task. But with ChatGPT, you can input information about your organization and the specific fundraising campaign you are running.
The AI model can then generate anappeal letter in a matter of seconds! This not only saves time but also ensures that every donor receives a message that speaks directly to their interests.
Get started by feeding the AI information about your organization, the specific campaign, and your target audience, and see what the program spits out! Then, revise the AI-generated content to fill in the gaps and add a human touch.
But AI can also help you refine and improve your existing drafts! Simply input an appeal letter you’ve drafted into ChatGPT to get suggestions on improving your appeal’s persuasiveness and clarity.
READ MORE: Is it time for a data audit?
Draft social media posts and website content.
As you know, effective fundraising is all about reaching the right people, with the right message, at the right time. And social media is an essential piece of any surround sound communications strategy.
AI can help you generate engaging social media posts in a variety of formats, including text, images, and videos. With the right prompts and a little editing, the generated content can help you communicate your nonprofit’s mission and values to engage supporters on your social media platforms.
Feed the program existing materials, such as blog posts, articles, or speeches, and ChatGPT can rephrase and restructure the content to create new social media posts. This will save time and ensure you maximize the impact of your existing content.
But that’s not all! ChatGPT can also analyze social media engagement data to identify the most popular posts and topics among supporters. Then, you can use it to generate new content that builds on those themes, leading to higher engagement rates, increased donations, and improved donor retention.
Are you ready to embrace AI?
As you know, development and advancement professionals are stretched thin.
We’re often tasked to do more with less and wear many hats. And executing a successful fundraising program is a huge undertaking!
But the latest advancements in technology are on your side. Nonprofits can use AI tools like ChatGPT to reduce the time they spend writing appeals and other fundraising content.
It’s a great way to get started if you’re feeling stuck. But if you’re going to embrace ChatGPT, remember to use AI-generated content as a starting point, not a finalized product! You’ll still need to add a human element to truly resonate with your audience.