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The average office worker in the United States receives around 120 emails per day. And almost half of those are considered spam. So, you’ll need an effective strategy to rise above the noise with your nonprofit’s next email campaign. But it’s not easy to stand out....
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
What's on your mind? If you're like other fundraisers, you're probably thinking about multi-channel communication strategies more than ever. As you know, going surround sound with your outreach is key in modern fundraising. But many fundraisers struggle to build a...
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage! Instead of asking...
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
As you know, fundraising takes patience. It’s a lot of work to reach potential supporters, engage them, and encourage them to support you long-term. But that doesn’t mean you can’t raise more money now by making it easier to give! Yes, we often don’t see the results...
Is direct mail fundraising dead? Of course not! Yes, digital strategies often dominate the conversation. And It’s no wonder they’re at fundraising’s forefront, considering the huge role emails, text messages, and social media play in today’s world. It wasn’t too long...
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
As you know, the fundraising landscape is always evolving. And there have never been more questions around nonprofit events. But whether you’re hosting a traditional fundraiser, a digital event, or using a hybrid model, you will need to follow up with effective...