AMP’D ARCHIVES
What’s on your mind? If you’re like other fundraisers, you’re probably thinking about multi-channel communication strategies more than ever. And is it really a surprise digital strategies are at the forefront of almost every fundraising campaign in today’s socially...
Is direct mail fundraising dead? Of course not! Yes, digital strategies often dominate the conversation when fundraisers talk about the latest approaches to nonprofit communications. And this isn’t surprising, considering the huge role emails, text messages, and...
In 2019 nonprofits have been forced to get creative and re-evaluate their fundraising strategy. The fundraising landscape is changing at a shocking pace. Individual giving, donor retention, and donor acquisition rates continue to trend downwards. These developments...
You’ve wrapped up a feasibility study, completed a round of stakeholder interviews, and have a green light to get your capital campaign underway. Right about now, excitement levels are through the roof! You probably want to get started on your case statement right...
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. Over the past few years, fundraisers have embraced multi-channel communications and integrated campaigns. Now, nonprofits are striving to bring a personal touch...
Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...
We’ve seen the fundraising landscape shift dramatically over the past several years. Many of the “tried and true” efforts nonprofits used in the past are becoming less effective. Fundraising in 2019 should feel a lot different than it did in 2009 or 1999! If your...
2018 has been quite a year for fundraisers. Since we know that nearly 10 percent of annual giving happens during the last three days of the year, it’s way too early to analyze fundraising totals. However, we can take a minute to review the five most impactful...
Halloween has come and gone and holiday decorations line the shelves at most retail outlets. Black Friday shopping bleeds over and starts on Thanksgiving Day. Those who want to avoid the crowds spend hours browsing Amazon on Cyber Monday. But as fundraisers, we have a...
Too many organizations stop short of developing an all-encompassing communication strategy for their events. As fundraisers, we often focus on creating a strategy for connecting with attendees beforehand. However, we sometimes fail to think as thoroughly about our...