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You’ve probably heard about how artificial intelligence (AI) programs like ChatGPT are changing how we approach copywriting. As you know, the fundraising landscape is always evolving. And many nonprofit professionals are wondering if and how they should embrace...
If you work in fundraising, you know that effective communication is all about reaching the right people, with the right message, in the right way. But no two audiences are the same. And your independent school or university’s alumni want to hear a specific message...
Have you read our blog before? Then you already know you need to go surround sound with all your fundraising communications. So, of course, your event outreach is no different! And if you’re new to our blog, welcome! 😊 If you work in nonprofit development, you know...
You know, every nonprofit organization is unique. So, there is no magic bullet or formula for improving your results. But that doesn’t mean we shouldn’t keep up with the industry’s latest trends and best practices to keep donors engaged in 2023! After all, many of us...
The average office worker in the United States receives around 120 emails per day. And almost half of those are considered spam. So, you’ll need an effective strategy to rise above the noise with your nonprofit’s next email campaign. But it’s not easy to stand out....
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
What's on your mind? If you're like other fundraisers, you're probably thinking about multi-channel communication strategies more than ever. As you know, going surround sound with your outreach is key in modern fundraising. But many fundraisers struggle to build a...
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage! Instead of asking...
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...