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Why your nonprofit needs to A/B test your communications.

Why your nonprofit needs to A/B test your communications.

by Mike Montalto | Jul 1, 2021 | Data + Analytics, Fundraising, Strategy

So, you’ve decided to do something different. That’s great! After all, the fundraising landscape is always evolving. And you need to keep things fresh if you want to connect with donors and inspire them to give. But it’s not always clear what you should change to...

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