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You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to...
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
As a fundraiser, you know the importance of strong donor data. But you need an organized database to get your data working for you. If you’re having trouble making sense of your data, it may be time for a data audit. Feeling limited is frustrating. Yet many...
Many independent schools and universities are looking for ways to do more with their data. As you know, every organization is different. But despite having different missions, audiences, and goals, we can all do more with a data-driven approach. You’re more likely to...
Do you feel like your development team is being asked to do more with less? It’s always important to get the most out of your efforts. And improving your fundraising efficacy is critical when budgets are stretched thin! So, what are the key areas to look at when...
Have you ever come up with an amazing appeal package but didn’t get the results you were expecting? Well, your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel personal, tell a donor-centric story, and explain the...
Don’t press the panic button! We warned you this was coming. But we understand why you’d be concerned when you see such drastic fluctuations in your email open rate! Remember, Apple Mail’s privacy protection feature was rolled out as part of iOS 15 on September 20,...
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
If you've read our blog before, you know a lot of our advice relies on your nonprofit's ability to collect, store, and utilize strong data. It's true, whether you are building targeted audiences, creating more personal communications, or developing data-driven ask...
As you know, the fundraising landscape is always evolving. And there have never been more questions around nonprofit events. But whether you’re hosting a traditional fundraiser, a digital event, or using a hybrid model, you will need to follow up with effective...