AMP’D ARCHIVES
You pushed hard this year-end season. Hopefully it paid off and you raised a lot of money. But, do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is important. But there...
The COVID-19 pandemic has dramatically altered the fundraising landscape. Gone are the days where you could safely shake hands with donors at a charity gala or easily sit down for coffee and converse with a major gift prospect. Stay-at-home orders may be lifted in...
It’s important to get the most out your fundraising strategy in a normal year. And this year, fundraising efficacy is more important than ever. Nonprofit budgets are stretched thin in the wake of the pandemic. And you may find that your development team is being...
Are you overwhelmed by all the in-depth and creative ways nonprofits use donor data? If so, this blog post is for you! It’s no secret. A data-driven strategy is crucial to your nonprofit’s fundraising success. But it takes a lot of work to use advanced personalization...
As a fundraiser, you know the importance of strong donor data. But you need an organized data base to get your data working for you. If you’re having trouble making sense of your data, it may be time for your nonprofit to perform a data audit. After all, applying a...
A digital first fundraising strategy is one of the most effective ways nonprofits can raise money during uncertain times. An effective email strategy is more important than ever. Afterall, your organization needs to successfully drive visitors to your online giving...
As a fundraiser, I’m sure you’ve had this experience. You come up with a great new way for your organization to raise more money. Then, you pitch your plan to your nonprofit’s leadership and they undoubtedly ask, what’s the potential ROI? Of course, your nonprofit’s...
There are few constants in the world of fundraising. But, if you’ve been reading our blog for any amount of time, you’ve probably noticed that strong data is the core of many of the strategies we discuss. It’s an essential tool, whether you are building targeted...
Acquiring new donors takes a lot of time, effort and money. But it is still one of the first strategies nonprofits turn to when looking to boost revenue. Why not make more of the donors you already have instead? According to Bloomerang, 12 percent of a nonprofit's...
Data-driven emails are crucial for nonprofits that want to better connect with their donor base and raise more money. In fact, 65 percent of donors would give more if they felt that nonprofits better understood their preferences, according to Salesforce.But...