by Mike Montalto | Dec 19, 2024 | Donor Retention, Integrated Marketing, Nonprofit Marketing
You know every nonprofit organization is unique. So, there is no magic bullet or formula for improving your results. But that doesn’t mean we shouldn’t keep up with the industry’s latest trends and best practices to keep donors engaged in 2025. After all, many of us...
by Mike Montalto | Nov 7, 2024 | Giving Tuesday, Integrated Marketing, Social Media
Thanksgiving is coming up fast. And after a deliciously long weekend, fundraisers everywhere will turn their attention to GivingTuesday. But don’t throw in the towel if you haven’t started planning for the world’s only official day of giving. In the spirit of...
by Mike Montalto | Oct 24, 2024 | Integrated Marketing, Nonprofit Technology, Personalization
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage. Instead of asking...
by Mike Montalto | Oct 3, 2024 | Donor Retention, Donor Stewardship, Nonprofit Marketing
It’s no secret. Donors want to know the real impact of every donation. We’re talking about specific, tangible ways to help donors understand the difference they make through their support. In fact, 80 percent of donors feel it is important to know the real outcomes of...
by Mike Montalto | Sep 19, 2024 | Data + Analytics, E-mail, Personalization
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
