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The role of small dollar donations in year-end fundraising.

The role of small dollar donations in year-end fundraising.

by Mike Montalto | Nov 20, 2025 | Donor Acquisition, Nonprofit Marketing

You’ve got a million things going on. You’re finalizing your year-end appeal, juggling internal deadlines, and maybe even preparing last-minute GivingTuesday emails. So, when you see a small dollar donation come in from a new donor, it’s understandable if it doesn’t...

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