AMP’D ARCHIVES
When nonprofit professionals think about donor acquisition, they are often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...
You know that no two donors are the same. So why would you assume that your entire donor base wants to engage with your organization in the same way? Yet, too many nonprofits fail to accommodate donor preferences in their communications strategy. If you want to build...
If you work at a nonprofit, you probably spend a lot of time building relationships with your donors. And you probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small...
The biggest day in fundraising is coming up on December 3. And if you're like millions of other fundraisers, you’re probably looking for ways to make a real impact with your Giving Tuesday strategy this year. Giving Tuesday is a one-day event. But that doesn’t mean...
There is one common goal among anyone who has ever engaged with your organization. Whether someone donates money, volunteers their time, joins your staff, or serves on your board of directors, it’s because they want to do their part in furthering your nonprofit’s...
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to consistently grow your donor base. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! Your fundraising expenses can do more to...