USPS Mobile Barcode Postage Promotion

May 24, 2011

The USPS recently finalized a summer blockbuster postage promotion – a postage savings of 3% for utilizing mobile barcodes such as QR Codes in your marketing material.  The following is some general facts about the promotion.

When is the promotional period?

The promotional period is for mail dropped between July 1, 2011 and August 31, 2011.

What are the requirements of the promotion?

In regards to you, the client, there is only two general requirements – using a QR Code on the mailpiece for a marketing purpose and using an indicia for the mailing (meters or pre-cancelled stamps do not qualify).

What types of mailings are eligible?

All First Class and Standard (including non-profit) letter and flat mailings can qualify for this promotion.

Is there any requirement on where the QR Code is located?

The QR Code can be placed anywhere on the outside or inside of the mailpiece except for the barcode clearance zone (the area directly located where we address) as well as the area around the indicia called the indicia zone.  The indicia zone is defined as within 2″ from the top edge by 4″ from the right edge of the mailpiece on the address side.

If you are unsure about the designed location of your QR code, please feel free to contact us to review it with you.

Are there any limits on how many pieces or how many mailings I can use for the promotion?

No, there is no limit to volume of mailpieces or maildrops within the promotional period of July 1, 2011 to August 31, 2011.

How do I receive the promotional rate – is it a refund?

The Mobile Barcode Promotion is an upfront discount of 3% on your postage.  There is no paperwork that you will have to fill out. Action Graphics will provide you the postage amount with the promotional discount already figured in.

What is a QR Code?

A QR Code is a two dimensional barcode used to integrate your printed mail with other channels of your marketing.  The code is scanned by smartphones which then launch whatever action the code is telling it to.

Contact Action Graphics today to help you with your direct mailing program and to take advantage of this blockbuster postage promotion.

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