by Jade Lien | Aug 10, 2016 | Fundraising
We hate to be the ones to burst your bubble, but now is the perfect time to start thinking strategically about your Fall fundraising appeals—queue the eye rolls, we’ll wait ’til you’re ready. Okay, are you good? Let’s keep going. Once the...
by Jade Lien | Aug 3, 2016 | Integrated Marketing, Mail/Postal, Uncategorized
From emails to texts to social media, it’s easy to think that non-digital forms of communication are ineffective or passé. But while digital marketing has its advantages, traditional mediums like direct mail continue to have demonstrable staying...
by Jade Lien | Jul 27, 2016 | Digital Publishing, Marketing
Integrated marketing is no longer reserved for the large corporation. In fact, this tactic has become common practice for nonprofits looking to optimize limited marketing budgets. Instead of trying to capture as many fish as possible in the largest pond one can find,...
by Jade Lien | Jul 20, 2016 | E-mail
Did you know that you can greatly increase the results you get from your print marketing by adding email addresses to your database? It’s true. Donors and prospects who are willing to provide their email addresses tend to be more engaged with your...
by Jade Lien | Jul 13, 2016 | Marketing
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of...
