by Jade Lien | Apr 6, 2016 | Marketing
According to eMarketer, U.S. video ad spending will nearly double from $7.7 billion this year to $14.4 billion in 2019. This growth is being largely fueled by mobile video, which is forecast to increase 50% in 2016 and 30% in 2017. Video is a critical...
by Jade Lien | Mar 30, 2016 | Fundraising
Over the last several weeks we’ve discussed what fundraisers should prepare before they make their ask. It was after attending a recent panel discussion hosted by the New York City chapter of the AFP that the inspiration for this series came to fruition. From...
by Jade Lien | Mar 23, 2016 | Fundraising
Whether you’re in the midst of an appeal campaign or between events, the opportunity to speak with existing or potential donors is always around the corner. In fact, good fundraisers make time to chat with their donors as much as possible. If there’s...
by Jade Lien | Mar 15, 2016 | Data + Analytics, Fundraising, Personalization
In order to be strategic and relevant with your fundraising communications, you need to capture and put to use meaningful donor data. For many organizations, talk of data can send staffers running for the hills. That’s totally understandable. Collecting...
by Jade Lien | Mar 9, 2016 | Fundraising, Personalization
Fundraising is about building relationships. In fact, that’s all it is. When we ask, we’re not just requesting money. We’re reaching out to interested parties who might want to partner with our organizations in order to achieve a common goal...
