by Jade Lien | Mar 2, 2016 | Fundraising
So you just finished your special event. You raised a lot of money and you also made a lot of new friends. What happens next will determine whether or not your new and existing donors remain engaged. Isn’t that always the predicament? For many organizations, it...
by Jade Lien | Feb 24, 2016 | Digital Publishing, Fundraising
Realizing your goals Special events, like all fundraising initiatives, are never truly over. Continuing to creatively communicate with your organization’s supporters is key to retaining and growing gifts without feeling like you’re always making an ask....
by Jade Lien | Feb 17, 2016 | Digital Publishing, Integrated Marketing, Print
How do you scare the living daylights out of a development director in two words? Just say sponsorship journal. Why do we do it? Often the most time consuming yet easiest to back-burner, sponsorship journals are a huge part of special events. While...
by Jade Lien | Feb 10, 2016 | E-mail, Fundraising, Integrated Marketing
Special events are important, because for many they’re the central component of annual fundraising. While all hands are on deck for several months around the big day, the individual (or small team of individuals) wearing the Development hat are charged with...
by Jade Lien | Feb 1, 2016 | Design, E-mail, Fundraising, Integrated Marketing, Personalization, Print
For many organizations, hosting a special event is a regular fundraising activity and like any fundraising initiative, it’s important to have a plan before diving in and promoting the heck out of it. Would you do that for an end of year appeal campaign?...
