AMP’D ARCHIVES
Could you use some help? Is it the right time to hire a fundraising agency? As nonprofit professionals, we often ask ourselves, “How can we make a bigger difference?” After all, you’re not in this job just for a paycheck. You work at a nonprofit because you want to...
There’s a lot to be said about first impressions. We start comprehending messages before words are read or spoken based on what we see. So, in the age of highly visual storytelling and digital communications, the adage a picture is worth a thousand words has never...
You want to make a good first impression when you’re launching a new fundraising initiative. And your capital campaign branding is the first step in helping your audience understand why this campaign is so important! What’s the first thing that comes to mind when you...
We recently sat down for a Q&A with our new Art Director, Barbara Wertheim. Barbara told us a bit about herself, her past experiences working with nonprofits, and what made her want to join the Action Graphics team. During her 25 plus years of experience in...
When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But what about color in the messaging itself? Here are some highly effective and often overlooked ways that color can be used, not just in your...
Everyday our inboxes are bombarded with postcards, flyers, statements and magazines we can’t recall ever subscribing to. How can companies ensure that your meaningful mail actually stands out against the flurry of mostly irrelevant content and is taken...
Over the last year on our blog we've made the case for good stories, great visuals, and strong data. When these things come together, inspiration is born. Infographics represent a unique cross-section of these materials, which are essential to all nonprofit...
For many organizations, hosting a special event is a regular fundraising activity and like any fundraising initiative, it's important to have a plan before diving in and promoting the heck out of it. Would you do that for an end of year appeal campaign? Didn't...
For a lot of organizations, the design of printed materials often comes from within your shop as opposed to an agency or firm ... and there's nothing wrong with that. Having an in-house designer can be a great asset that helps save some money, but what happens when...
When it comes to organizational communications, the work is never really over. But unlike appeal season, work and projects at the beginning of the new year are a bit more spread out allowing for more time to experiment with your creativity. With special...