by Jesse Park | Jun 5, 2012 | Marketing, Variable Data
Because tailor-made marketing messages are on the cutting edge More and more, we are hearing about one to one (1:1) printing or “print personalization” (using printed pieces, often with four-color text and graphics, to talk directly to recipients based on name,...
by Jesse Park | May 29, 2012 | Print
Printing is all about the process of putting ink on paper. In planning a job, it’s easy to spend a lot of time thinking about the paper without putting much thought into the ink. But understanding the ins and outs of ink and how it gets on the paper is important to a...
by Jesse Park | May 23, 2012 | Marketing
You have a great product. You have a great marketing message. So what does it take to convert a prospect into a customer? Sometimes it’s simply a matter of time and exposure. This is the philosophy behind drip marketing. Send a postcard on Monday. Blast...
by Jesse Park | May 8, 2012 | Success Stories
An interview with Steve Cummins, Director of Marketing for Panasonic Electric Works Q: Tell me a little bit about Panasonic Electric Works and what type of clients you generally call on? A: We sell electronic components – the widgets in the back of your TV or...
by Jesse Park | May 1, 2012 | Variable Data
Do you think of digital printing as an output technology or a marketing model? This is an important question, especially in today’s challenging business environment—because it’s both. If you don’t think of digital printing this way, maybe you need to rethink digital...
