by Jesse Park | Jun 18, 2013 | Marketing
You’ve heard the expression “a picture is worth a thousand words.” In today’s busy consumer culture, you can often get your point across more effectively in a visual form than you can in running text. Enter the infographic. Infographics (or “informational graphics”)...
by Jesse Park | Jun 11, 2013 | Marketing
All around us, we hear about the benefits of going paperless. When it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries a gravitas that inspires confidence and...
by Jesse Park | Jun 4, 2013 | Marketing
How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To properly evaluate the performance of your 1:1 campaigns, you should be using some or...
by Jesse Park | Apr 23, 2013 | Mail/Postal
When we think about “marketing smarter,” we often think about spending more money. But what if you could market smarter and save money at the same time? Especially when it comes to direct mail, there are many cost-saving measures that can save you money and boost your...
by Jesse Park | Apr 16, 2013 | Print
Designers and prepress professionals use a private language to describe images and their formats. Let’s open the curtain a bit to give you a peak into the secret language of image file formats. Why So Many File Formats? When it comes to bitmapped (scanned) images, we...
