by Jesse Park | Aug 28, 2012 | Print
When it comes to printing, almost as soon as you have more than one piece of paper involved in a project, you need a way to attach them together. This process is known as binding. The best binding choice for a project depends on both appearance and the number of pages...
by Jesse Park | Aug 21, 2012 | Marketing
When you design a piece that will be printed in color, you have to make decisions on the colors to use. Rather than just selecting the first color swatch your mouse happens to click upon, it pays to think about the impact your color choices have on the end product....
by Jesse Park | Aug 7, 2012 | Success Stories
A Discussion with Laurie Francis, Director, Bergen Community College Foundation Q: Laurie, can you tell me a little bit about Bergen Community College (BCC) Foundation and what you do? A: The BCC Foundation is a separate entity that is charged with raising funds to...
by Jesse Park | Jul 31, 2012 | Marketing, Variable Data
If you want more results from your direct mail or other marketing efforts, you need to continually refine your campaigns over time. Test new graphics. Test new messaging. Test new offers. That means A/B testing. While A/B testing sounds complicated, it’s not. It’s...
by Jesse Park | Jul 24, 2012 | Marketing, Variable Data
What truly motivates your customers? Here’s the hard truth: No one wants to buy your product or service. What your customers do want is an answer to one of their basic psychological motivations—needs, wants, desires and fears. NEEDS are things you think you must...
