When Talking to Donors, There’s Always Room for a Story
Donor supported organizations are always focused on solicitation, but stewardship is arguably the most integral element of their survival. Stewardship itself is so much more than making sure you thank your donors after they send a gift. It’s making sure you have a plan for how your donors hear from you throughout the year aside from “please give again”. In fact, the average donor retention rate for non-profits is only 40%!* So even when we aren’t actively fundraising—meaning, in the middle of an organized campaign—we need to continue telling meaningful stories of impact to keep the importance of our work top of mind for those that want to be engaged. So how do we develop communications that don’t have a hard ask but still encourage giving?
See also: The Case for Starting with “Why”
The landscape is always changing, so it’s important to find new ways to do those old to-do’s. One thing is for certain, it’s never too late to make an impact. No matter which technique you try out, make sure that your stories–both visual and written–relate back to your mission. This way, since you’ll be starting with “why”, your message is clear and consistent across the board.
Like what you see? Stay in touch!
Charityinfo.ca, “Create a Warm Welcome”, Leah Eustace, April 29, 2013