AMP’D ARCHIVES
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all of these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break...
Guess what! We originally wrote this post in January 2020. So, why are we telling you this again? Because repurposing content is actually more than OK! Have you ever compared your own nonprofit’s communication strategy with the ones you donate to? You may have found...
What’s on your mind? If you’re like other fundraisers, you’re probably thinking about multi-channel communication strategies more than ever. And is it really a surprise digital strategies are at the forefront of almost every fundraising campaign in today’s socially...
We’re not the only ones who have called millennials the activist generation. In fact, an article in Forbes claimed that millennials will become the most generous generation in history. It’s known that people become more generous with age, and 84 percent of millennials...
Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...
Halloween has come and gone and holiday decorations line the shelves at most retail outlets. Black Friday shopping bleeds over and starts on Thanksgiving Day. Those who want to avoid the crowds spend hours browsing Amazon on Cyber Monday. But as fundraisers, we have a...
So, you’ve built an integrated strategy to promote your nonprofit’s upcoming fundraising event. You planned months ahead, so you could reach attendees and sponsors with multiple targeted messages. Don’t throw that work away by not having a plan to captivate your...
Communications for non-profits and similar organizations (like independent schools or higher ed, for example) typically fall into two baskets: fundraising appeals or event promotion. A huge amount of time is spent figuring out the best ways to ask for money in...
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
Let this sink in: Thanksgiving is next week. And after a deliciously long weekend #GivingTuesday will finally arrive. If you haven't started planning for the world's only official day of giving, don't throw in the towel just yet. In the spirit of season, we're here to...