So, you’ve built an integrated strategy to promote your nonprofit’s upcoming fundraising event
. You planned months ahead, so you could reach attendees and sponsors with multiple targeted messages. Don’t throw that work away by not having a plan to captivate your audience during a nonprofit fundraising event.
It’s the day of the event, but you’re not in the clear yet. Hopefully, you’ve already hit your fundraising goal through ticket sales and underwriting sponsorships
. However, you can still raise more money if you look at your event itself as another touch in your marketing strategy.
You can incorporate several opportunities to raise additional funds by getting creative at your event. Naturally, some strategies will be more effective than others, depending on your organization and the nature of the event.
Online and Mobile Giving
Mobile giving is one of the hottest new trends in fundraising. Use it to your advantage and raise some additional funds at your next event. We recommend using a platform like Qgiv
to handle the technical aspects and facilitate your mobile and online giving program.
You may be surprised how many people kick in a few extra dollars just to see how a mobile giving platform works! Consider making an announcement in between speeches, presentations, or meal courses. If everyone at a table pulls out their phone to donate at the same time, others won’t want to feel left out. Even if most people only throw in an extra $5, that number can add up quick if everyone in the room contributes.
Include your fundraising thermometer on your event’s microsite or webpage so those who give online can see how they are helping you move closer towards your goal. You can even display this page on a projector while you encourage additional gifts online, so attendees can see the thermometer rise as they give online during a nonprofit fundraising event.