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It’s time to rethink your nonprofit’s appeal letter.

It’s time to rethink your nonprofit’s appeal letter.

by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization

True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...

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