by Mike Montalto | May 13, 2021 | Donor Acquisition, Donor Stewardship, Fundraising
We know how much work goes into building an effective communication strategy for your nonprofit. You tell a powerful story and connect with donors on a personal level. And you clearly explain the impact a donor’s gift will have on your goals. But if you don’t make the...
by Mike Montalto | Oct 31, 2019 | Appeals, Fundraising, Strategy
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letters. It’s false! At first, we were as shocked as you are! And we’re not saying that you should ditch your stories, or how you play on the...
