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Why your nonprofit’s call-to-action doesn’t work.

Why your nonprofit’s call-to-action doesn’t work.

by Mike Montalto | May 13, 2021 | Donor Acquisition, Donor Stewardship, Fundraising

We know how much work goes into building an effective communication strategy for your nonprofit. You tell a powerful story and connect with donors on a personal level. And you clearly explain the impact a donor’s gift will have on your goals. But if you don’t make the...
It’s Time to Re-Think Your Nonprofit’s Appeal Letter

It’s Time to Re-Think Your Nonprofit’s Appeal Letter

by Mike Montalto | Oct 31, 2019 | Appeals, Fundraising, Strategy

True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letters.   It’s false!   At first, we were as shocked as you are! And we’re not saying that you should ditch your stories, or how you play on the...

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