AMP’D ARCHIVES
Guest blog by Joanne Toller, The Cause Specialist.As the holiday season approaches, it is time to start thinking about our annual fundraising campaigns. The holidays are a time for giving, which includes giving to nonprofits. Many charities see the most significant...
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
It’s never been more important for nonprofit professionals to be flexible and willing to pivot on the fly. The challenges of the COVID-19 pandemic reminded fundraisers why a digital-first fundraising strategy is so important in uncertain times. Nonprofits are facing...
You worked hard this year-end appeal season. Hopefully it paid off and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is important. But...
Did you miss our online chat with Amy Boroff and and Denise Barricklow, the Manager of Annual Giving at the Trenton Area Soup Kitchen on September 29? We all know last year was far from the norm. And we’re sure you have questions leading up to this year’s appeal. ...
The summer is almost behind us and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2021 year-end appeal season. But don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind. And it’s not...
When nonprofit professionals think about donor acquisition, they are often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...
Do you have questions about how to approach your year-end fundraising strategy? Of course you do! Fundraisers spend the last few months of a normal year searching for ways to connect with their donors and raise more money. And in 2020, we have our work cut out for us...
Did you miss Amy Boroff's online chat about your year-end fundraising push on October 28? Or did you want to go back and listen again to pick up on something you might have missed? Watch this recording of the lastest entry in our "At Home With Amy" webinar series to...