Is direct mail fundraising dead? Of course not! Yes, digital strategies often dominate the conversation. And this was true even before the coronavirus pandemic. It’s no wonder digital strategies are at the forefront, considering the huge role emails, text messages,...
AMP’D ARCHIVES
5 Key Data Points to Evaluate Your Year-End Appeal
You pushed hard this year-end season. Hopefully it paid off and you raised a lot of money. But, do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is important. But there...
5 Year-End Fundraising Strategies for Your 2020 Appeal
Do you have questions about how to approach your year-end fundraising strategy? Of course you do! Fundraisers spend the last few months of a normal year searching for ways to connect with their donors and raise more money. And in 2020, we have our work cut out for us...
At Home With Amy: A Discussion on Your 2020 Year-End Fundraising
Did you miss Amy Boroff's online chat about your year-end fundraising push on October 28? Or did you want to go back and listen again to pick up on something you might have missed? Watch this recording of the lastest entry in our "At Home With Amy" webinar series to...
5 Things Your 2020 Year-End Appeal Needs to Include
Let’s jump right into it. You know how important your nonprofit’s year-end appeal is during a normal year. But it became clear that this would be no ordinary year for fundraisers when the coronavirus pandemic turned the world upside down in March. According to a CCS...
COVID-19: Speaking to the Importance of Your Nonprofit’s Work
What is your organization’s role in the COVID-19 pandemic? Do you work for a healthcare or social services organization fighting on the frontlines? Or maybe your work doesn’t directly relate to the outbreak, but you still have an important message to share with your...
COVID-19: Using the Right Tone in Crisis Appeals
So, your nonprofit has decided to send out an appeal during the coronavirus outbreak. That’s great news! It’s important to keep raising money and achieving your goals during this uncertain time. But you will need to use the right tone in crisis appeals if you want to...
The Do’s and Don’ts of Comparing Dollars to Impact
One of the biggest challenges we face as fundraisers and nonprofit professionals is breaking down the complex nature of our work in a way that is simple and digestible for donors. That’s why many organizations compare a donor’s dollars to the impact their gift has on...
Four Ways You Could Have Raised More in December
Congratulations everyone, you’ve made it to January. Now you can finally put all that year-end fundraising insanity behind you! But first, do you have a feeling you could have raised more in December? Of course, we hope that you all reached your fundraising goals in...
Why Your Nonprofit’s Call-to-Action Doesn’t Inspire Donors
We know how much work goes into building an effective communication strategy for your nonprofit. You tell a powerful story and connect with donors on a personal level. And you clearly explain the direct impact a donor’s gift has on your mission. But if you don’t make...