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How to Improve Your Online Conversion Rate

How to Improve Your Online Conversion Rate

by Mike Montalto | Apr 22, 2021 | Data + Analytics, Fundraising, Nonprofit Technology

So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! There are few things more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short...
Four Fascinating Fundraising Metrics That Go Beyond ROI

Four Fascinating Fundraising Metrics That Go Beyond ROI

by Mike Montalto | Dec 19, 2019 | Data + Analytics, Fundraising, Strategy

As a fundraiser, I’m sure you’ve had this experience. You come up with a great new way for your organization to raise more money. Then, you pitch your plan to your nonprofit’s leadership and they undoubtedly ask, what’s the potential ROI?  Of course, your nonprofit’s...

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