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The right way to compare dollars to impact.

The right way to compare dollars to impact.

by Mike Montalto | Feb 24, 2022 | Fundraising, Marketing, Personalization

One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...

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