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Storytelling Tactics: Using Testimonials and Anecdotes to Drive Engagement

Storytelling Tactics: Using Testimonials and Anecdotes to Drive Engagement

by Mike Montalto | Jul 19, 2018 | Fundraising, Marketing, Strategy

In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...

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