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The Nonprofit’s Guide to Personalized Content

The Nonprofit’s Guide to Personalized Content

by Mike Montalto | May 10, 2018 | Fundraising, Personalization, Variable Data

As a fundraiser, you probably already know why personalized content is much more effective for fundraising than a mass appeal strategy. And you also know that you will need a lot of information in an organized donor data base to make your content feel personal and...

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