You Don’t Need to be a Computer Geek to Create Successful One to One Campaigns

Jan 2, 2013

Develop a one-to-one (1:1) on-going campaign for your company with ease.

It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software developers and print service providers are working to make this technology accessible to everyone, whether created offline or accessed through  the Internet. It requires a little upfront work, but especially for long-term applications, it can have a big payoff.

You brainstorm an application—ideally something that will run on a weekly, monthly or other program basis—and work with us to set up the rules, develop layouts (including areas of variability) and pre-approve content, such as text blocks, images and databases.

When it comes time to deploy you work directly with us to make the necessary tweaks pertaining to any updated images, text, etc for this leg of the campaign.  We’ll walk you through the process and do all the hard work for you.  In fact, if you need additional data or even need all new data, we can help you with that as well.

Creation versus Usage

Although each campaign will have slightly different elements, each will have the same two over-arching characteristics:

The person using the application isn’t necessarily the same person who designs it

In advance, someone else sets up the rules for the campaign, pre-defines the templates and pre-approves and uploads any re-usable assets. Rules include whether you want to allow users to upload their own assets, such as a realtor uploading pictures of her most recent home sales.

The order process is straightforward and simple so that all the user has to do is fill out basic information

This could be as simple as inputting a ZIP code or as complex as selecting the products and promotional messaging for a personalized catalog. Once selected, the elements are flowed in, the rules applied and the piece automatically produced and shipped to the right location.

If you have ideas on a program you want to run but need help implementing it or you want to find out more about how to setup an on-going campaign, give us a call today to discuss.

More Insights To Enjoy:

+ One to One Marketing is Easier Than You Think

+ Why Personalize Print?

+ One to One Printing Success Through Measurement

© Action Graphics, 2012. Article taken from Action Insights, Issue 18. Sign up today to receive future issues of our newsletters.

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