by Jade Lien | Oct 7, 2015 | E-mail, Fundraising, Marketing, Social Media
It’s nearing the end of the work day. The air outside is crisp and the sun has already begun tucking itself behind trees and buildings, hiding away until tomorrow. You set your auto-responder for the holiday, schedule your social media posts, pack up your things...
by Jade Lien | Sep 9, 2015 | Fundraising, Personalization
We hate to be the ones to burst your bubble, but now is the perfect time to start thinking strategically about your Fall fundraising appeals—queue the eye rolls, we’ll wait ’til you’re ready. Okay, are you good? Let’s keep going. Once the...
by Jade Lien | Sep 2, 2015 | E-mail, Personalization
If we’ve said it once, we’ve said it a hundred times: an abundance of information has led to attention scarcity. Every one of your prospects, customers, or general constituents gets a ton of e-mail each day and most of it goes unopened. Because of the...
by Jade Lien | Aug 26, 2015 | Marketing
Whether you are writing text for direct mail, e-mail, blog posts, or any other type of marketing or fundraising material, ask yourself: “Sound like a human or Wall-E?” When competition is fierce, it’s tempting to throw in a bunch of superfluous details in an...
by Jade Lien | Aug 19, 2015 | Data + Analytics, E-mail, Fundraising, Marketing
By now you are probably sold on the fact that relevant communications are better than generic ones. If you have no idea what we’re talking about, read up on our last 2 blog posts. With today’s technology, providing a more personalized and targeted message is...
