by Jade Lien | Feb 22, 2017 | Fundraising
So you’ve decided to embark on a capital campaign. Congratulations! This is a huge step for any organization. You’ve probably done your strategic planning, outlined tasks and set goals, and determined what direction your organization will move in over the...
by Jade Lien | Feb 15, 2017 | Donor Stewardship, Fundraising, Integrated Marketing
Somewhere in the space between the general pool of low to moderately consistent donors and major gifts, a group of valuable individuals classified as mid-level donors exists within your organization’s base of support. Bridging the gap between the low and high...
by Jade Lien | Feb 8, 2017 | Donor Stewardship, Fundraising
Donor fatigue, a familiar phrase in the fundraising world, as a concept essentially means that donors (or prospects) get tired or burned out from over-solicitation. While the derivation of the expression may be relatively unknown, it’s typically cited by the...
by Jade Lien | Jan 17, 2017 | Mail/Postal
On January 22, 2017 USPS postage rates will go into effect, but the good news is that the increases in mail classes used most by fundraising organizations are nominal. For marketing mail, there’s an average 2.3% increase (letters +2.0% and flats +2.5%). Those...
by Jade Lien | Jan 11, 2017 | Donor Stewardship, Fundraising, Marketing
Last week we discussed how a change in your approach to storytelling can improve the quality and efficacy of communications with your constituency. While the items in Part One focus on a shift in behavior and thinking, this concluding post will outline tactical ways...
