AMP’D ARCHIVES
You know there are few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But an interesting story about your mission and beneficiaries may not be enough to drive donations on its own. You need to...
If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?”...
It has been a crazy few weeks. But people are beginning to adjust to the new normal as we work to flatten the curve together. It’s a great time to maintain relationships with non-ask communications while everyone is spending time at home. We’ve talked a lot about...
If you work at a nonprofit, you probably spend a lot of time building relationships with your donors. And you probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small...
This isn’t one of those posts about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization.But it takes a lot more than writing a few...
Nonprofits often feel like their fundraising strategy is pulling them in several directions at once. You have a plan to acquire new donors, and a stewardship program to help retain them. You’ve built a multi-touch strategy to keep donors engaged and you take time to...
There are few worse feelings than being asked to give again and again without some fresh air. I think we’ve all suffered through one of those long “are we there yet, are we there yet?” road trips. Now, imagine that feeling, except you’re being asked to give your...
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to consistently grow your donor base. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! Your fundraising expenses can do more to...
Do you put as much thought into your thank you’s as an actual ask? If not, you should! Better thank you’s stem from a plan to steward each gift and make every donor feel like a valued part of your organization. This is key for long-term donor retention. Saying thank...
Those dang millennials! That generation of industry-killing, entitled, young adults that major in underwater basket weaving. Those lazy, fully grown children couldn’t possibly be the next big thing in fundraising! Do nonprofits really need a strategy for acquiring and...