by Jesse Park | Apr 24, 2012 | Mail/Postal, News, QR Codes
Due to the high success of interest the 2011 mobile barcode promotion realized, the United States Postal Service (USPS) has announced it will be doing another mobile barcode promotion in the summer of 2012. The mobile barcode promotion is meant to help spur interest...
by Jesse Park | Apr 4, 2012 | Print
In the graphic arts, the color “black” isn’t quite so black-and-white, and being unaware of the “shades of black” can lead to printing problems. There are two basic categories of black: plain black and rich black. Plain black is created solely using black ink. If you...
by Jesse Park | Mar 19, 2012 | Marketing, Variable Data
When we think about success with a print strategy, specifically one to one printing (also known as variable data or variable content print), we often think about data. How much data do we have? How clean is it? How is it used? Rarely do we ask one of the most...
by Jesse Park | Feb 14, 2012 | Marketing, Variable Data
If you have noticed your mailbox filling up again, there’s a reason. After a long period of decline, marketers are starting to mail again. It doesn’t take a rocket scientist to figure out why. Print works. It might not twist and spin and play interactive games like...
by Jesse Park | Feb 13, 2012 | News
Action Graphics is the 2011 winner of five prestigious NAPL Marketing+ Awards for its excellence in marketing strategy, implementation, and effectiveness of their campaigns. “This year Action Graphics out did themselves and achieved the honor of an...
