by Jesse Park | Jan 16, 2012 | Marketing, Variable Data
“Describe and predict” starts with understanding what your customers look like. Once you understand this, you can compare their profiles against well-known demographic and psychographic patterns to anticipate how they might behave. This becomes the basis of a more...
by Jesse Park | Dec 14, 2011 | Print
More than 20 years after the advent of electronic publishing, printers still cite font issues among the top problems they encounter with clients’ files. But keeping a few things in mind can go a long way toward ensuring that your carefully designed documents end up...
by Jesse Park | Nov 4, 2011 | Mail/Postal, Marketing, Variable Data
What are psychographics? Just as demographics describe what your customers look like (age, gender, ethnicity, income), psychographics describe how your customers think and behave. This gives you another way to segment or personalize your direct mail to make it more...
by Jesse Park | Oct 17, 2011 | Mail/Postal, News
The United States Postal Service (USPS) is at it again with raising postal rates. With the media expectation of close to a $10 Billion dollar loss in FY2011 and continued declining mailing volume for first class mail, the Post Office has announced proposed postal...
by Jesse Park | Sep 19, 2011 | Mail/Postal, Marketing
Marketers thoughtfully develop the inside components of a direct mail package. But the best letter, replete with features and benefits and a measurable call to action, is worthless if it’s never read. The envelope is the key tool that determines whether your direct...
