by Jesse Park | Mar 26, 2013 | Marketing
When it comes to designing and developing your print campaigns, do you take the gender of the recipient into account? If not, you should. Research shows that the brains of men and women are organized differently, and those differences affect the way we think and...
by Jesse Park | Mar 19, 2013 | Mail/Postal, Marketing
As per the image to the right, “color” in these studies often refers to full color printing or process color printing. However, even using spot color printing can have the same beneficial effects on direct mail response. In process color printing, we overprint...
by Jesse Park | Mar 6, 2013 | Marketing, Variable Data
When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for 1:1 (personalized) printing. But there are many other uses of 1:1 printing that can boost your bottom line, too. Are you taking...
by Jesse Park | Feb 26, 2013 | Marketing
Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. Under the old rules of corporate brochure design, that was often true. Today, however, the corporate brochure has evolved from a stand-alone, one-way promotional...
by Jesse Park | Feb 19, 2013 | Marketing
Companies have been wooed to invest more dollars in electronic marketing by the promise of comparatively low-cost campaigns that can be tracked and measured easily, leading pundits to conclude that print is a dying element of the marketing mix. The truth is that print...
