I+E+E+O – 4 Components of Marketing Success

The layout and design of your marketing piece must be aesthetically pleasing, but the information you deliver is far more important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making,...

Print Powers Social Media

If you think social media and print marketing are competitors, think again. While the two may compete for your dollars, in terms of accomplishing your marketing goals, social media and print marketing can be highly symbiotic. Let’s look at five ways print can help...

New Postal Regulations for Folded Self-Mailers

On December 1, the USPS published a final ruling in their Federal Register, changing some key regulations in regards to self-mailers that will be go into effect on January 5, 2013.  The postal definition of self-mailers is a letter-sized piece that is generally one...